“Writing is writing.”
That tidbit of wisdom came from a meeting yesterday with a fellow freelance writer. She has been in the freelance business for nearly a decade and, like me, was trained as a journalist and later worked in corporate communications.
For writers, background expertise in a particular field is not necessarily required. What is required is curiosity and the ability to connect with the experts. The real skill comes in being able to identify the right sources and to ask the right questions. Then, of course, you must distill the information into something the audience wants to read.